Margaret Matthew Marketing Consultant

Print essentials

We have established that you are your most important marketing tool at your disposal, but your customers need a reminder when you are not there. Even in this digital age, some printed material is useful to be able to leave behind.  But it will only be of use if it is of high quality; your printed material will reflect the quality of your business.  Anything less and it might have a negative effect, perhaps even losing you business. 

High quality means a good weight of card or paper, good design and good copywriting.  Once you have your company brand, design and copywriting in place, you can plan your printed promotions.  Your print essentials are firstly, business card and headed notepaper and secondly, a leaflet or postcard which summarises what you offer.  The first provides you with a professional image and the second should entice customers to try your products and services.  Both will carry essential contact information.  Wherever you or your staff go, your aim is to leave a favourable impression, your business card and your leaflet.