Margaret Matthew Marketing Consultant

Welcome to DIY Marketing!

This section is aimed at one-person and very small businesses. I get lots of enquiries from this sector looking for help to increase sales, who think there is a magic marketing solution which only I can provide.  Usually the solution is within their own hands, at no cost and this is an attempt at self help.  If you are a business owner or manager who thinks marketing is only about promotion or advertising - read on, this is for you.  In fact, advertising is usually the last thing you should be spending your hard earned cash on! The first thing any business should look at is customer response; is the response to any enquiry quick and professional? Why put all that effort into marketing and then not answer the phone or email enquiry in as effecient a way as possible? This is always the first thing I check with any business and in every single case there has been an opportunity to develop a better customer response.  In many cases its all that needed to be done!

It's true that part of marketing is to use promotional tools such as website, brochure etc, but it is much more fundamental than that.  If you have poor customer care, or use poor design, images and text in your promotions, the biggest marketing budget in the world will be a waste of time.  DIY Marketing is about the fundamentals of communications but also takes account of the online revolution which is affecting marketing - so make sure you also "Shine Online".  Click on the list to your left to get free marketing tips