Margaret Matthew Marketing Consultant

Welcome to DIY Marketing!

I get lots of enquiries from small businesses looking for help to increase sales, who think there is a magic marketing solution which only I can provide.  Often the solution is within their own hands, at no cost. This section is aimed at one-person or very small businesses. Over the next few months I will add sections to DIY marketing to try and provide a self-help guide for start-up and small businesses.  If you are a business owner or manager who thinks marketing is only about promotion or advertising - read on, this is for you.  In fact, advertising is usually the last thing you should be spending your hard earned cash on!

Marketing is an integral part of running a business, each and every working day.  Embed a marketing approach and watch your sales grow.  Marketing is not a cost, it is an investment and should provide a return on investment

It's true that part of marketing is to use promotional tools such as website, brochure etc, but it is much more fundamental than that.  If you have poor customer service, or use poor design, images and text in your promotions, the biggest marketing budget in the world will be a waste of time.  DIY Marketing is about the fundamentals of communications.  Click on the list to your left to get free marketing tips