Marketing Consultancy Services

I undertake feasibility & research studies for new or developing projects for both the public and private sector. Services include market research and analysis, options appraisal, business planning, marketing strategy and promotional plans.  I offer expertise in the arts, tourism, hospitality, leisure and business sectors.

My approach to any Study is to identify and analyse the best information available to be able to make an informed decision on any new project. I make recommendtions on product development and likely markets based on thorough research and analysis with the way forward outlined in a comprehensive Marketing Strategy.  I am often retained to provide Interim Marketing Services to carry out the first phase of the Marketing Strategy and Promotional Plan, until the new project is able to be totally marketing in-house.  This follow-through of Strategy to Implementation informs my future Strategic work - the proof of the pudding is in the eating!

Current Consultancy Projects include:

Ardkinglas Estate: Marketing Strategy and provision of Interim Marketing Services

The Majestic Line: Marketing Strategy and provision of Interim Marketing Services

Scottish Independent Hostels: Marketing Strategy and Interim Marketing Services

2011 Consultancy Projects include:

Hopetoun: A Collaborative Marketing Strategy and Interim Marketing Services