Margaret Matthew Marketing Consultant

I undertake feasibility & research studies for new or developing projects for both the public and private sector. Services include market research and analysis, options appraisal, business planning, marketing strategy and promotional plans.  I offer expertise in the areas of the arts, tourism, hospitality, leisure, the professions and education.

My approach to any study is to identify the best information available to make an informed decision on any new project. I look at the relevance of what has worked in the past and the opportunity for the future. Most importantly, I identify if the proposal fits with the environment in which it is to be placed and judge if it is authentic, appropriate and welcomed by those who will be affected by and benefit from it.

I am currently undertaking a study for Dunfermline Arts and Media for a Visual Arts Centre in the town.  To complete the survey for arts or communiy groups, please go to www.thedam.org.uk  and click on the survey links.